The primary home electronics categories are: Security, Audio/Video, Networking, and Control/Automation. ISmartAlarm is a cool and very sharp young Silicon Valley company focused on the home security category. We’ll get to their story below. First, a little background … People love their entertainment systems – tv, music, movies. People will pay for good tv’s and sound systems, and the ability to view and hear stuff they love when they want to, and on their own schedule.